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The Curriculum Map

Three courses, one path
from owner-operator to business owner.

START sets the business up, GROW grows it, SCALE multiplies it. Below: how big each course is, and what’s in every module — the video lessons, worksheets, quizzes and the interactive tools that sit inside each one.

HOW BIG — AT A GLANCE

CourseWho it’s forModulesVideo lessonsTools & assetsYou leave withPrice (AUD)
STARTNew & newly-independent owners124939 worksheets & tools + workbook90-day launch plan · Foundation Certificate$397
GROWEstablished, full diary11 (9 pillars)32 (~5.5h)Workbook + Template Pack + tools12-month growth plan · Business Growth Certificate$997
SCALEProfitable owners (assumes GROW)12 (0–11, 10 pillars)4012 tools & models + workbook12–36 month scale plan · Business Scale Certificate$1,497–$9,950
The full path: 35 modules · 121 video lessons · 3 certificates · a knowledge-check quiz on every module · lifetime access on any device.
Best value · all three courses

The Complete Business Pathway

START, GROW and SCALE (self-paced) in one path — from owner-operator to business owner. Buy the journey and save about $596 versus enrolling separately.

$2,891
$2,295
AUD · lifetime access
Enquire about the pathway
STARTStart Your Business
New & newly-independent small-business owners$397 AUDExplore START →
The foundations course — twelve modules in the exact order a business opens, from mindset to launch.
12
modules
49
video lessons
39
worksheets & tools
90
day launch plan
1
You're Ready for This
From employee to owner: the shift, a viability check, and your 90-day build path.
Video lessonsWorksheetsQuiz
2
Choose Your Foundation
Structure, ABN/TFN, business name and bank account — set up right with ASIC.
Video lessonsWorksheetsQuizBusiness Structure Explorer
3
Protect What You're Building
The insurances that matter, the Privacy Act, contracts and your IP.
Video lessonsWorksheetsQuiz
4
Know the Rules of Your Game
Licences, Australian Consumer Law, employing vs contracting, and your advisers.
Video lessonsWorksheetsQuiz
5
The Money Engine
A price you can defend, your real costs, break-even and cashflow 101.
Video lessonsWorksheetsQuizFee & Break-Even Calculator
6
Get Paid & Stay Compliant
Invoicing, late payers, GST, BAS and record-keeping that keeps you safe.
Video lessonsWorksheetsQuizGST Position Checker
7
Systems That Run the Business
Your tech stack, bookkeeping (Xero/MYOB), a simple CRM and security basics.
Video lessonsWorksheetsQuiz
8
Winning & Keeping Customers
Your first ten customers, a confident sale, delivery, referrals and reviews.
Video lessonsWorksheetsQuiz
9
Be Found
Your brand in one sentence, the right website, Google basics and one channel.
Video lessonsWorksheetsQuiz
10
Market Within the Law
Advertising under the ACL, the Spam Act, privacy, and honest claims.
Video lessonsWorksheetsQuiz
11
Work Smarter
Templates, automation, AI for the solo founder, and protecting your time.
Video lessonsWorksheetsQuiz
12
Launch & Sustain
Your 30/60/90-day launch plan, the numbers to watch, and your next 12 months.
Video lessonsWorksheetsQuiz30/60/90-Day Launch Planner
Included across the course: Interactive workbook · Business Readiness Checklist · 39 worksheets & tools · a knowledge-check quiz on every module + final assessment · Foundation Certificate · lifetime access. Free pre-course: START Readiness Snapshot.
GROWGrow Your Business
Established owners with a full (or near-full) diary$997 AUDExplore GROW →
The Momentum course — eleven modules and nine pillars to grow the business on pricing, numbers, team and a plan.
11
modules
32
video lessons
9
pillars
12
month plan
1
The Growth Mindset
From doing the work to building the business — growth on purpose. (Pillar 1)
Video lessonsWorksheetsQuiz
2
Revenue Architecture
Map your revenue streams, price for value, and productise. (Pillar 2)
Video lessonsWorksheetsQuizPricing for Value & Revenue Uplift
3
Financial Mastery
The three numbers, Profit First, and cashflow forecasting. (Pillar 3)
Video lessonsWorksheetsQuizBusiness KPI DashboardProfit First Allocator
4
Customer Growth
Your ideal customer, predictable lead-gen, and lifetime value. (Pillar 4)
Video lessonsWorksheetsQuizClient Lifetime Value & Retention
5
Sales & Conversion
A sales process that fits you, objections, and the follow-up. (Pillar 5)
Video lessonsWorksheetsQuiz
6
Your First Hire
When and who to hire — employ vs contract, done right. (Pillar 6)
Video lessonsWorksheetsQuizFirst-Hire Cost Calculator
7
Leadership & Culture
From peer to leader, the hard conversations, culture by design. (Pillar 7)
Video lessonsWorksheetsQuiz
8
Operational Excellence
SOPs that scale, the right rhythms, and delegating properly. (Pillar 8)
Video lessonsWorksheetsQuizOwner’s Hour Time Audit
9
Building Business Value
What makes a business valuable and less owner-dependent. (Pillar 9)
Video lessonsWorksheetsQuiz
10
Your 12-Month Growth Plan
A one-page plan and the monthly rhythm that drives it.
Video lessonsWorksheetsQuiz12-Month Growth Plan
11
The Bridge to SCALE
Whether — and how — to scale, and the signals you're ready.
Video lessonsWorksheetsQuiz
Included across the course: Interactive workbook (scorecards · Profit First allocator · KPI dashboard) · Business Template Pack (one-page plan, trackers, planners) · module worksheets · a quiz on every module + final assessment · Business Growth Certificate · lifetime access. Free pre-course: GROW Growth Readiness Snapshot.
SCALEScale Your Business
Established, profitable business owners (assumes GROW)$1,497 self-paced · Mastermind $4,950 · Advisory $9,950 AUDExplore SCALE →
The Mastery course — twelve modules and ten pillars to multiply the business: more revenue, locations and leverage.
12
modules (0–11)
40
video lessons
10
pillars
3
year scale plan
0
If You're Starting Here
The bridge from GROW, an honest readiness check, and a catch-up path.
Video lessonsWorksheetsQuizScale Readiness SnapshotScale Readiness Checklist
1
The CEO Shift
From operator to CEO, a three-year vision, and your week redesigned. (Pillar 1)
Video lessonsWorksheetsQuiz
2
A Business That Replicates
Productise the offer and model your next location, team or unit. (Pillar 2)
Video lessonsWorksheetsQuizUnit-Economics Calculator
3
Financial Architecture for Scale
Multi-entity structure, group P&L, and the payroll-tax trap. (Pillar 3)
Video lessonsWorksheetsQuizGroup P&L ModelPayroll-Tax Risk Checker
4
Building the Leadership Team
The accountability chart, hiring leaders, and aligned incentives. (Pillar 4)
Video lessonsWorksheetsQuizAccountability Chart Builder
5
Systems That Scale Without You
One operating system, governance, and the numbers that run it. (Pillar 5)
Video lessonsWorksheetsQuizOwner-Reliance Scorecard
6
Multi-Unit & Multi-Location Growth
Deepen vs widen, a de-risked second site, franchise & licence. (Pillar 6)
Video lessonsWorksheetsQuizNext-Site Go / No-Go
7
The Demand Engine at Scale
A brand bigger than the founder and a pipeline that compounds. (Pillar 7)
Video lessonsWorksheetsQuiz
8
Growth by Acquisition
Build vs buy, due diligence, and the integration that's hardest. (Pillar 8)
Video lessonsWorksheetsQuiz
9
Enterprise Value & Equity
Your value drivers, sharing equity, and a scored valuation. (Pillar 9)
Video lessonsWorksheetsQuizEnterprise Value EstimatorEquity Sharing Model
10
Exit, Succession & Liquidity
Trade sale to succession, getting exit-ready, and tax at exit. (Pillar 10)
Video lessonsWorksheetsQuizExit-Readiness Scorecard
11
Your Scale Plan & What's Next
A dated 12–36 month scale plan, a board rhythm, and the founders' room.
Video lessonsWorksheetsQuiz12–36 Month Scale Plan
Included across the course: Interactive workbook · Scale Readiness Checklist & Worksheets (14 pages) · 12 tools & models · a quiz on every module + final assessment · Business Scale Certificate · lifetime access. Free pre-course: SCALE Readiness Snapshot.

Find the right course for where you are

START sets the business up, GROW grows it, SCALE multiplies it. Not sure where you sit? Each course page has a free readiness snapshot.

Explore STARTExplore GROWExplore SCALE